Its not necessarily fishing related we know, but here is a great article referencing our Logo and the importance of great design to help convey your message or product, amazingly it is being compared to the Bass Pro logo. Our Logo was designed by the multi talented graphics genius that is our good friend, TJ Yelds. Turns out that aside from his amazing design skills he is also a fantastic musician & if you take notice in the credits of our latest movie "The Magic Hour" you will notice that he penned some of the music score for that as well. Enjoy the article, http://www.designcontest.com/blog/what-makes-a-stellar-logo/ . J&J