Aug 27 2012 | 0 comments


Gloomis are now distributed in Australia by Shimano, we have a been using these rods for as long as we can remember are very proud to continue using these amazing rods. We were recently introduced to the Australian GL2 Series which has been specifically designed with our fishing conditions in mind. These things are incredible. Keep an eye out for them in our future productions. (pictured above is part of the GLoomis display at AFTA, below is some of the Australian Series). J&J


Aug 27 2012 | 0 comments


It was great to catch up with Harry and his great team at the Jackall stand of which we were guests. Typically awesome lures are on the menu again for the coming year. There were quiet a few variations and differing styles which caught our attention. (pictured is part of the Jackall display at AFTA). J&J

AFTA 2012

Aug 27 2012 | 0 comments

We were fortunate to be able to travel to recent AFTA tackle trade show on the Gold Coast and check in with our sponsors for chat and a little bit of filming. Whilst there we also and got to play with the latest updates and offerings from all of the key players from the Australian Fishing Industry. We also met some new companies who are doing some amazing things in fishing tackle. Stay tuned. (pictured above is Ian Miller chatting to Jamie about his amazing new Shimano OCEA line of fishing rods, below is the reel seat bling factor of the OCEA rods). J&J

It is great to see something that you have put so much time & effort into, being enjoyed in the public space. Please enjoy this amazing review from the talented writing team at . J&J

DVD Review: The Magic Hour

Surface lure fishing for Murray Cod

A chance encounter

A few weeks ago I was away for work and found myself at a motel in a small town in Central West NSW.  It had been a really long day so I was pretty keen to rehydrate at the motel bar.  As I ordered a cold drink I started chatting with the bloke sitting next to me. What started as polite chit chat; what brings you here? What do you do for a crust? Eventually ended around two and a half hours later, when exhaustion finally got the better of me. I was pretty well hydrated by then too!

It was when the conversation got past work and onto a love of the Australian bush, the plants, animals and rivers,  that we realised we had a bit more in common than simply being in the same place at the same time. And then of course came the 'F' word. We shared a passion for fishing. But not just any style of fishing. A particularly active form of fishing, hiking through bush, wading up rivers and exploring estuaries.

The bloke's name was Jamie, and together with his mate Josh, have filmed and produced two fishing DVDs. After hearing a few of his stories about fishing for Murray Cod in the gorge country, I couldn't wait to get my hands on their latest DVD, "The Magic Hour".  Fortunately I didn't have to wait long!

The Magic Hour

The magic hour is a great watch for anyone who is into their freshwater fishing for native fish. It focuses on incredibly visual and heart-stopping surface lure fishing for Murray Cod. If, like me, you thought surface fishing for cod was restricted to night sessions under a full moon, you'll be glad to know there are many more opportunities than this to target the green monsters on surface lures.

The magic hour refers to the hour before dusk, as the shadows from the surrounding gorges, rocks and trees settle on the water, and the fish start to actively hunt their prey. Mind you, the "magic hour" could have just as easily been referring to the DVD itself. The running time is a bit over an hour and has some of the best time-lapse, underwater, scenery shots and other cinematic mastery of any fishing DVD I've seen.

The guys hike deep into forgotten gorges to stalk Murray Cod on a range of surface plastic, metal and wooden lures. It doesn't take long before you get to see the first surface boof. A feisty little cod smashing a lure as it was paddled across a calm pool. To prove the technique is no fluke, they don't catch just one or two fish on surface lures, but 19 (but who's counting!). On each occasion fish can boof the lure two or three times until they hook up.

The fishing is broken up with shots of the landscape they are in, amazing gorge country, apparently untouched by man. The hiking and climbing required to get into that landscape are well captured using footage from a Go-Pro camera. Shots of kangaroos, deer and even platypus are a reminder that they aren't the only ones there.

Product placement & endorsements

Aaah yes, a necessary evil in today's commercial fishing world. Remember IFISH on TV? Remember IFISH before it was 5 minutes of fishing, 15 minutes of product endorsements and 10 minutes of ads? To their credit Josh & Jamie keep the product placement to a very reasonable level, instead choosing to give each sponsor a chapter at the end of the DVD. The exception is probably the lures, but I for one didn't mind. Not having done much surface fishing for Murray Cod the array of propellers, skirts and coat-hanger wire that make up today's surface lure was fascinating.

Attitude to fishing

These boys promote catch and release. But more than this, they handle the fish with the utmost of care; single hooks, no nets and always keeping the belly supported. The screen grab below shows the lengths they are willing to go to to keep the fish in good condition for a prompt release.

Anything for a cod

For those times when the fish can't be tempted on surface lures, there are sections of fishing using soft plastics, buzz baits and spinnerbaits. There aren't any REALLY big fish, like over a metre, but hey, who cares! This beauty was an estimated 14kgs, and that's a good fish in anyone's language.

Lessons learnt

Let's be honest. As a consumer we don't really want to pay our hard earned just to watch someone else catch fish. We want to learn HOW they catch the fish. Where to cast? What speed to retrieve? What time of day? As a relative newcomer to surface fishing for cod I would feel fairly confident of putting my lure in the right place at the right time to catch a fish after watching this. Like always, anglers will be rewarded for accurate casting, "matching the hatch" and travelling the extra mile to areas less fished.

No prizes for guessing what the boys at Fishing in SE OZ will be doing when the weather warms up :)


Its not necessarily fishing related we know, but here is a great article referencing our Logo and the importance of great design to help convey your message or product, amazingly it is being compared to the Bass Pro logo. Our Logo was designed by the multi talented graphics genius that is our good friend, TJ Yelds. Turns out that aside from his amazing design skills he is also a fantastic musician & if you take notice in the credits of our latest movie "The Magic Hour" you will notice that he penned some of the music score for that as well. Enjoy the article, . J&J

Well it has taken us a little while to get organised but we are happy to announce that preparation has begun for two new DVD's over the next 12 months. We are moving a little further north in search of new epic landscapes and awesome fishing action to bring back home for you. We will be mixing it up a bit this time with some special guests on board our next adventures so stay tuned for more details as they come to light.

J & J

O.K big fish chasers, Jeff Kingston has just released his new and improved fish mat for all you serious anglers that need that little bit extra when it comes to length. Size does matter! 

This new mat ticks all the boxes and has a super fine measure so you can claim every little millimeter your entitled to. It also features a very handy 36cm measure along the side of the rolled up mat for a quick check on those smaller fish. We recommend the use of these style of mats to protect the fish when removing hooks, handling and measuring - just remember to wet the mat before placing the fish on it. We are very happy to be a part of this product and feel it is an important addition to any kit. Checkout our store to grab yourself a Lure Strike Fish Mat.

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